Glossary

Technical terms from our work – explained simply, without jargon. For everyone who wants to commission a website or software without an IT degree.

Languages & Frameworks

Angular: A framework by Google for complex web interfaces. Used when an application requires a lot of interactivity.
Astro: A modern web framework that delivers websites as pre-rendered HTML – no PHP runtime, no plugin chaos. Pages typically load three to ten times faster than WordPress. Ideal for marketing sites, corporate websites, and blogs without a shop.
Laravel: A modern framework for PHP – provides structure and tools so we can develop faster and more reliably.
Markdown: A simple text format for content. Instead of a WYSIWYG editor, you write text with a few special characters – e.g. ** for bold. Developers use it daily; it's natural for technical teams. For traditional editorial teams, a Headless CMS provides a familiar interface instead.
PHP: The programming language powering a large part of the web – including WordPress and Laravel. Runs on the server; visitors only see the finished result.
Static Site Generator: A tool that converts all pages of a website into finished HTML once at deployment – not on every visitor request. The result is a static website: fast, secure, and cheap to host. Astro is a static site generator.
Twig: A template language for PHP that cleanly separates design from programming logic.
TypeScript: An extension of JavaScript that catches typos and logic errors while writing code – before they go live.

Headless CMS: A CMS that manages content but has no frontend of its own. The design and delivery are handled by a separate system – e.g. Astro. You manage content through a familiar interface (e.g. Storyblok, Sanity), and the framework renders it at lightning speed.
Shopify: A cloud platform for online shops. No own hosting needed; instead a monthly fee to Shopify.
WooCommerce: The most popular shop plugin for WordPress. Turns a WordPress website into a fully functional online shop.
WordPress: The world's most used CMS. You can manage texts, images and pages yourself – no coding required.

API: An interface through which two systems automatically exchange data – e.g. your shop with the shipping provider, without anyone having to intervene manually.
CRM: Customer Relationship Management – software for managing customer contacts, quotes and sales processes (e.g. Salesforce, HubSpot).
Deployment: The process of transferring finished code to the live server and making it visible to visitors. In modern setups this happens automatically through Git pipelines.
ERP: Enterprise Resource Planning – software that bundles business processes like inventory, purchasing and accounting (e.g. SAP, Navision).
White-Label: Development work delivered under another company's name. An agency commissions us, we deliver – but the end client only sees the agency. Standard in the industry, completely discreet.

Asana: Task and project management tool for teams.
Bitbucket: Code management platform by Atlassian – well integrated with Jira and Trello.
GitHub: Platform for collaborative work on source code – with version control and code review. Every code change is stored traceably.
GitLab: Similar to GitHub, often self-hosted. Also includes tools for automated testing and deployments.
Jira: Project management tool by Atlassian, widely used in software development. For tasks, bug reports and sprints.
Slack: Team communication tool with channels, file storage and many integrations. Popular alternative to email for internal communication.
Trello: Project management with Kanban boards – tasks as cards that move through columns (To-do, In progress, Done).

Core Web Vitals: Google's metrics for the user experience of a website – primarily load time, response time and visual stability. Poor scores can hurt rankings. Astro sites typically achieve green scores; WordPress with many plugins often sits in the red.
GEO: Generative Engine Optimization – the SEO equivalent for AI-powered searches like ChatGPT, Perplexity or Gemini. We make sure your website shows up as a source there too.
Lighthouse: A free analysis tool by Google (built into the browser) that scores websites on performance, accessibility, SEO and best practices. Scale of 0–100: below 50 poor, 50–89 needs work, 90–100 good. We optimize for 95+.
SEO: Search Engine Optimization – measures to help your website rank better in Google and other search engines.

GDPR: General Data Protection Regulation – EU law governing how personal user data may be stored and processed. Relevant for forms, tracking, contact data and hosting location. Websites must be GDPR-compliant, otherwise fines may apply.