Glossary

Technical terms from our work – explained simply, without jargon. For everyone who wants to commission a website or software without an IT degree.

Languages & Frameworks

Angular: A framework by Google for complex web interfaces. Used when an application requires a lot of interactivity.
Laravel: A modern framework for PHP – provides structure and tools so we can develop faster and more reliably.
PHP: The programming language powering a large part of the web – including WordPress and Laravel. Runs on the server; visitors only see the finished result.
Twig: A template language for PHP that cleanly separates design from programming logic.
TypeScript: An extension of JavaScript that catches typos and logic errors while writing code – before they go live.

Shopify: A cloud platform for online shops. No own hosting needed; instead a monthly fee to Shopify.
WooCommerce: The most popular shop plugin for WordPress. Turns a WordPress website into a fully functional online shop.
WordPress: The world's most used CMS. You can manage texts, images and pages yourself – no coding required.

API: An interface through which two systems automatically exchange data – e.g. your shop with the shipping provider, without anyone having to intervene manually.
CRM: Customer Relationship Management – software for managing customer contacts, quotes and sales processes (e.g. Salesforce, HubSpot).
ERP: Enterprise Resource Planning – software that bundles business processes like inventory, purchasing and accounting (e.g. SAP, Navision).

Asana: Task and project management tool for teams.
Bitbucket: Code management platform by Atlassian – well integrated with Jira and Trello.
GitHub: Platform for collaborative work on source code – with version control and code review. Every code change is stored traceably.
GitLab: Similar to GitHub, often self-hosted. Also includes tools for automated testing and deployments.
Jira: Project management tool by Atlassian, widely used in software development. For tasks, bug reports and sprints.
Slack: Team communication tool with channels, file storage and many integrations. Popular alternative to email for internal communication.
Trello: Project management with Kanban boards – tasks as cards that move through columns (To-do, In progress, Done).

GEO: Generative Engine Optimization – the SEO equivalent for AI-powered searches like ChatGPT, Perplexity or Gemini. We make sure your website shows up as a source there too.
SEO: Search Engine Optimization – measures to help your website rank better in Google and other search engines.