Bene-vit van Clewe

Background

Bene-vit van Clewe sells skin-protective functional textiles for allergy sufferers and people with care needs. The shop needed to display several hundred products in a deep category structure – multilingual, with consistent presentation and individual category design that Avada's standard templates couldn't provide.

The specific requirement: WooCommerce category pages shouldn't look like generic shop pages, but like standalone landing pages – each with its own intro, visual language and CTA. Avada doesn't support this out of the box; it required a custom category override.

What we built

• WooCommerce with hundreds of products and deep category structure
• Custom category override: WordPress pages replace Avada category templates for full design freedom
• WPML for multilingual content and products – DE/EN consistently maintained
• Avada theme with extensive individual customisations for the Bene-vit brand identity
• Google Tag Manager and Facebook Pixel integrated GDPR-compliantly with consent management
• Pagespeed optimisation with WP Rocket, Core Web Vitals in the green
• Technical SEO, ongoing maintenance and support

What makes it special: Custom Category Override

Avada renders WooCommerce category pages using its own template – which is nearly impossible to override. Our solution: we wrote a plugin that maps WordPress pages to WooCommerce categories. When a category is accessed, WordPress renders the assigned page instead of the Avada template – with full access to the page builder, custom blocks and brand elements. The products below still come from WooCommerce.